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4G for the Need for Speed Generation
Russia will have it’s 4G. It’s coming. Soon. That could mean a lot less teeth grinding for me, waiting for sites to load (even with the “super” wifi at the office). I’m the typical Need for Speed type I guess.…
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Jumping on the digital wagon in Russia
Russia is going like a rocket, in many aspects: economic growth, consumerism, lifestyle, traveling, gaming (see infograph below). But the country is also on a digital roller coaster. With 52,9 million Russians online (40% of the population) Russia is taking…
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Speaking at NPOX
Gamification is getting a hotter and hotter subject for brands and the entertainment industry. The gamification hour at NPOX was a set of 4 short & snappy lectures on gamification. Cultural Oil was one of the speakers.
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succesful pitching in South Africa
Collaborating with 60 layers of cake can be very refreshing. Literally…
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exploring SA’s influential black community
For the 60 layers of cake network we are working on large and complex projects. One is to liaise closely on an interactive level with South Africa’s black community. Creating branded concepts that merge the real world…
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Turning pointification into gamification
Now that Priebatsches SXSW speech is going all over the globe, we are exploring his earlier insight: the fact that Gamefication is key. An online retailer wishes to push the amount of likes and product reviews dramatically – since there’s a clear link between reviews and sales. They wish to do this…
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The best Internet of Things consumer products 2010
The Internet of Things is often not associated with consumer products. That’s why ReadWriteWeb’s Top 10 IoT consumer products 2010 is an unique list. It made us think about what our Top 3 would be in the consumer products field.
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Workshop on true social media use
We designed a workshop on true use of social media for companies and brands.
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branded social television
A branded television programme on the future. Connected with social pages, combining the public’s real life and digital life.
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Beyond beauty
Tweaking a television format on beauty for 2011.
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Global Digital Life research shows major changes in online behaviour
TNS Chief Development Officer Matthew Froggatt:
“The Internet is a huge part of life in the 21st century but how it affects our lives varies depending upon where in the world you live. We’ve seen that in mature markets where people have been online for years and where access is ubiquitous, the Internet has already become a commoditised item that consumers take for granted.
However, in rapid growth markets that have seen recent, sustained investment in infrastructure, users are embracing these new channels in much more active ways. The digital world is transforming how they live, develop and interact and online consumers in these markets are leaving those in the developed world behind in terms of being active online and engaging in new forms of communications.”
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working for TEDx Women
In collab. with 60 Layers of Cake