TNS Chief Development Officer Matthew Froggatt:
“The Internet is a huge part of life in the 21st century but how it affects our lives varies depending upon where in the world you live. We’ve seen that in mature markets where people have been online for years and where access is ubiquitous, the Internet has already become a commoditised item that consumers take for granted.
However, in rapid growth markets that have seen recent, sustained investment in infrastructure, users are embracing these new channels in much more active ways. The digital world is transforming how they live, develop and interact and online consumers in these markets are leaving those in the developed world behind in terms of being active online and engaging in new forms of communications.”
In collab. with 60 Layers of Cake