Archive for March, 2011
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exploring SA’s influential black community
For the 60 layers of cake network we are working on large and complex projects. One is to liaise closely on an interactive level with South Africa’s black community. Creating branded concepts that merge the real world with the digital. …
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Turning pointification into gamification
Now that Priebatsches SXSW speech is going all over the globe, we are exploring his earlier insight: the fact that Gamefication is key. An online retailer wishes to push the amount of likes and product reviews dramatically – since there’s a clear link between reviews and sales. They wish to do this…