INSPIRING THOUGHTS FOR OUR NEW CONCEPTS, AND VICE VERSA
Social media is still important. It provides a way for companies to get out there and get noticed. It’s an opportunity to go where the consumers are and create a presence. Like a TV ad, you don’t have to wait for consumers to find you, you go where they are. But instead of forcing yourself on them while they are watching their favorite TV show, social media let’s you actually hang out with them. You’re not the ad on the wall, you’re the guy holding the drink telling stories that your audience finds fascinating
- Pole Position Marketing U.S.A.
We are currently finilizing the concept of a Social Engineering Game for an undisclosed client. Goal: pushing the brand’s character via an international concept. To create a game that perhaps is not a game at all. The game is played via social communities like FaceBook and MySpace in order to find out how valid and strong your network is. For example you might have over 500 friends but just how valuable are they? Put it to the test and may the best network win.
While most massively multiplayer online games (MMOs) are based on fantasy worlds, there is a growing trend for a new kind of game that merges the real world with the virtual. Rather than taking on the persona of a mythical character who goes on quests, players of this new breed of game compete against one another in real sports, based in the real world.
– BBC 28 sept 2008
We foresee that games combining physical and emotional aspects are the new thing. With this vision in mind we created “The Immersive Run”; physical game based on physical levels that interact with your heartbeat, speed per minute and... mental strength. Get entertained while you get trained and run like you’ve never run before!
Maybe the idea that play is the best route to a whole host of good results — creativity, social agility, overall mental suppleness — is just the first idea scientists landed on.
– Time Magazine Feb 2008
I think of play as training for the unexpected,
Marc Bekoff - Professor Emeritus of Ecology and Evolutionary Biology at the University of Colorado.
Utilising on our internal communications experience we started thinking about a new breed of sessions that would help organisations achieve their cultural goals hence, Immersive Training. We develop a a tailor made format around the problems within your internal culture by immersing your co-workers in an eye-opening, unexpected real life situation. When the session begins and ends is not clear to the player, so that the effect is sustained.
Lectures & publications
FESTIVAL OF GAMES - NLGD Utrecht: “the making of...” a hands on lecture on immersive branding - June 2009
PICNIC - Mobile City Workshop: a lecture on interactive narrations - September 2007
“HET DOPPELGÄNGER EFFECT” - an interview on the future of avatars in real life - Code Magazine; issue 9 - 2008
FHV BBDO – Reality Games like ARG’s as an advertising tool - February 2008
JUNIOR ACADEMY AMSTERDAM - (forward) thinking in film 2005-2007
Lectures scheduled
Interesting Amsterdam - Sept 2009
Lecturing at the HKU School of Arts - Fall 2009
Tutoring at the HKU School of Arts/Design for Virtual Theatre and Games - April 2010
